High-tech customizable labs


From portable and stationary labs for observation and analysis of human behavior to high-tech turn-key usability labs: Noldus can deliver it. Complete integrated labs; designed with you and built by us.

  • High-tech and customized turn-key labs

  • Superior behavior recording and analysis

  • From complete labs to compact portable labs for on-site research


Your research is unique. So are your lab requirements. Noldus offers a wide range of flexible tools designed to meet a variety of research demands. If your application requires a unique solution, you can rely on our many years of experience with building labs all over the world to create the perfect lab for you. All equipment is fully integrated, and includes items such as cameras, computers, eye trackers, and physiological measurement systems. 


Observation labs: easily integrate all your data 

An observation lab allows researchers to observe test participants unobtrusively. We help you build the right solution for infant behavior studies and parent-child interaction, communication studies, market research, social psychology, and consumer science, for example. With an Audio Video lab, comparing across sessions and quantifying data is very straightforward.

Some phenomena can be difficult to study in a lab; for example, habits during a family dinner. In those cases, you can achieve the best results with live and on-site observation, using our compact portable observations labs.


Human factors and usability labs

Noldus experts built a large number of human factors, usability testing, and customer experience centers all over the world. Gaming researchers, for instance, enjoy the flexibility of The Observer XT and record facial expressions, video, audio, and physiological data in sync. Human factors researchers use Viso and The Observer XT to integrate simulator data with video recordings. 

Our labs use N-Linx, the new standard protocol for automatically integrating systems and tying data streams together. With it, get complete insights into the relationships between experimental conditions, facial expressions, physiological responses, and more. 

Usability Lab with FaceReader and Viso on monitors

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How to build a usability lab

To get off to a good start, it is best to describe the research or tests that are going to be performed in great detail. With this description, it becomes clear what kind of equipment will be needed, and which physical environment would best suit this user test or research. 

Would you like to learn more? Download this FREE ‘how to’ guide! 


Customer quote

“The integration of FaceReader, The Observer XT, and psychophysiological data collection makes research programs possible at locations and within timetables that increase opportunity, quality, and efficiency.”

Dr. C. Barton|Davidson College, USA


Simulation labs

Many companies and universities worldwide, such as TNO, Boeing, and Delft University of Technology, have turned to Noldus tools and solutions for human-factors research in aviation, maritime, and automotive fields. Our labs aid in evaluating behavior-related outcomes by using user-friendly interfaces and tools. 

These labs are used worldwide for measuring situational awareness and fatigue, driver behavior, and performance. Tools such as The Observer XT, Viso, FaceReader, and DriveLab are integrated in these labs and allow you to combine behavioral data and video with physiological signals, emotion data, eye tracking, and sensor readings from a simulator.


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Trusted by researchers around the world


Get your Noldus lab

Noldus works together with customers around the world to provide them with the best possible tools for their research. It’s challenging, measuring behavior in natural environments, such as the consumers' home, but we’re up for a challenge!

When you purchase a Noldus lab, integration and synchronization of all equipment is part of our installation service. You can be sure that your hardware and software will work together, and that all your data is in sync. No matter what kind of research you are working on, we will help you get started quickly!


Relevant blogs

Systematic behavioral observation – two coding scales

Systematic behavioral observation – two coding scales

Structured observations are one of the many ways to gather data. Observing behavior rather than asking questions about it can provide you with a multitude of valuable information.
Learn about people's behavior by observing them

Learn about people's behavior by observing them

An observation or usability lab allows researchers to observe test participants unobtrusively, in an environment similar to the participant’s natural surroundings.
How to build a consumer behavior research lab?

How to build a consumer behavior research lab?

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
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