3 Examples of eye tracking lab set-ups
Can you imagine, in the 19th century the study of eye movements for instance was done by means of direct observations? Luckily, nowadays eye tracking can easily be automated.
How to build a consumer behavior research lab?
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
How to easily apply multimodal measurement during research with children
A child development researcher can encounter quite a few challenges when wanting to measure multiple data streams. How do you make that run as smoothly as possible plus integrate all data seamlessly?
How to measure consumer behavior
Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
What can you use eye tracking for?
Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Useful consumer neuroscience tools
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
What is Biometric Research?
Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.